Limited Edition

I saw a hideous looking "retro" car from a certain North American car firm that claims it's a limited edition. But when I start seeing the entire Autobahn filled with these "Limited Edition-sorry-excuse-of metal scrap box for a car", one begins to wonder where's the sense in it all. Manufacturers like to use this label. But just think about it, if they aren't going to produce them things for eternity, that makes them all "Limited" Editions doesn't it? So why bother calling them "Limted Editions"?

As a side note...
Question: What's worse than realising that your waist line has grown an inch?

Well, I just found that I had to loosen my watch's wrist strap by a notch today....